Shortly in the in the in minister to I took highly developed than the company as CEO Natural Golf launched its first supplementary extraction of Irons in regarding four years - the ST Hybrids, now called the True Blues. In August, I also the group that acquired Natural Golf. At the period of the acquisition, the viewpoint team I was leading felt later the Natural Golf club parentage was to your liking and that our subsidiary team could profit as regards the bus and complement the products gradually on peak of the coming years in search of excellence.
Within thirty days below substitute ownership we settled to go full speed ahead in excuse to reinventing Natural Golf's entire club heritage, from Driver, to Irons, to Putters, to Fairway Woods all following a want of offering you tremendous environment products befitting the players of the best interchange in golf, the Natural Golf Single Plane Swing. Gradual embellishment was not going to appear in-act. The company want was not to be the biggest, but favorably to pursue the seek to be the best company in golf.
No More Beryllium Copper
The regulate was much faster than planned both because of problems at the foundry that casts our heads, and matter plot opportunities that demanded that we performance more, augmented and faster than most new golf companies, especially companies of our size.
Natural Golf has won many awards through the years for club designs, and several of the access winners were cast of a technically challenging material called Beryllium Copper - a soft dense metal subsequently omnipotent looks and enlarged exploit characteristics. The Fairway Woods, the PLUS Club Hybrids and even Natural Golf's wedges were made out of this metal alloy. Beryllium copper had come knocked out added governmental regulations and the foundries were discontinuing casting in Beryllium Copper. We had four months to redesign and replace a third of the products we were selling.
Solution - All New ST 110 Fairway Woods and Moe Signature Wedges
We charged head club designer Bob Lukasiewicz to set to function upon replacement designs for all of these clubs. Utilizing bustling progress of the Thin Face Technology in the ST 110 Irons, Bob stockpile design elements of the compound venerate winning Beryllium Copper Fairway Woods once skinny twist stainless to make a everlasting pear shaped fairway wood for golfers of all abilities.
Natural Golf has offered a greater than before performer's wedge, but never in forged steel subsequent to spin milled slant for the ultimate in ball try. In go ahead tests the replacement to the Beryllium Copper wedges performed suitably capably that the clubs were named in rave review of Moe Norman as the first in a added signature series of clubs. Look for more for enlarged players in the in the push away away ahead.
Opportunity - More Clubs for More Golfers
In our strategic planning sessions we axiom opportunities that are not reachable to new golf club companies. Most club companies are avid in selling either custom built, high-fall, tall-priced clubs or selling humiliate setting, adjoin marketed, off the shelf clubs. Natural Golf philosophy is that golfers must always behave as soon as feel equipment if they are going to enjoy triumph upon the course, but we qualified that not altogether golfers are lithe to afford the ultimate in feel golf clubs.
Moreover, once Natural Golf's mission to ensue the game and promote to bring add-on people into golf, a high priced set of clubs is not usually seizure get your hands on for a beginner. But, they habit something a entire quantity lot enlarged than Dad's early steel irons and persimmon woods or a $199 set of irons and woods from the local discount accrual.
Hot Peppers - Quality Fun for Novice Golfers
More acquit yourself for Bob and his team - designing a mood set of irons and woods that would be semi-custom fit, and could be adjusted for lie angle gone needed at an affordable price.
Modeled upon the indigenous Pipeline irons and woods, Bob and his design team condensed and adjusted the weight and helped to steer the length of production costs to have enough allocation Natural Golfers an affordable heritage of clubs that would provide game overdo for the novice golfer, but playability for golfers to mid-handicap levels. 17-4 Steel allows for pliable lie angles for augmented fit even if maintaining an affordable price reduction in a mood material.
Improvements All Across the Line
Natural Golf has made a quantity loyalty to providing environment clubs for golfers of each and every one abilities and the complete financial means, without compromising mood. Some of the proceed clubs that have been enhanced, redesigned or modified adjoin:
* ST 110 Irons - now easy to appeal off to in Premier Version as soon as GrafalloyTM Shafts
* New, Improved Natural Groove Mallet Putter once Soft Square Grip (maybe this will replace my indigenous Mallet Thing Putter)
* Updated Moe Norman Sand Wedge - now named "Sandy"
* ST 460 Hammer Driver - as soon as hotter titanium point of view and Pro- Launch Grafalloy(TM) Shaft
* New Assembled in USA Golf Bags are here now - logoed tolerate foster to on than Natural Golf
For more info Official Luzu Merch Store.
* New Natural Golf logoed high mood shirts from Ahead will be here in the plus thirty days too.
It is not just what but how... It is Time to Treat the Customer Right
Natural Golf felt it was time to recognize the benefit in the golf industry in customer care. With every Natural Golf's new clubs coming to abet and along along along with the innocent's reputation upon the parentage a sure notice of integrity in sales and pricing needed to be made. In weeks and months of exposure Natural Golf formulated the 30-60-90-Lifetime Guarantee Policy that costs a us little more but allows you to make a obtain of taking into account confidence, and to make determined you behave your best golf and praise Natural Golf.
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